Barbie is a 2023 fantasy comedy film directed by Greta Gerwig from a screenplay she wrote with Noah Baumbach. Based on the eponymous fashion dolls by Mattel, it is the first live-action Barbie film after numerous computer-animated films and specials. The film stars Margot Robbie as the title character and Ryan Gosling as Ken, and follows the pair on a journey of self-discovery following an existential crisis. The supporting cast includes America Ferrera, Kate McKinnon, Issa Rae, Rhea Perlman, and Will Ferrell.
A live-action Barbie film was announced in September 2009 by Universal Pictures with Laurence Mark producing. Development began in April 2014, when Sony Pictures acquired the film rights. Following multiple writer and director changes and the casting of Amy Schumer and later Anne Hathaway as Barbie, the rights were transferred to Warner Bros. Pictures in October 2018. Robbie was cast in 2019, after Gal Gadot turned down the role due to scheduling conflicts, and Gerwig was announced as director and co-writer with Baumbach in 2020. The rest of the cast was announced in early 2022, with principal photography occurring primarily at Warner Bros. Studios, Leavesden, in England and at the Venice Beach Skatepark in Los Angeles from March to July of that year.
Barbie premiered at the Shrine Auditorium in Los Angeles on July 9, 2023, and was released in the United States on July 21. Its simultaneous release with Universal's Oppenheimer led to the "Barbenheimer" cultural phenomenon, which encouraged audiences to see both films as a double feature. The film received critical acclaim and has grossed $1.44 billion, becoming the highest-grossing film of 2023, the highest-grossing film by a solo female director and by Warner Bros., as well as the 14th highest-grossing film of all time, and the highest-grossing comedy film of all time. It was named one of the top 10 films of 2023 by the National Board of Review and the American Film Institute, and received other accolades, including nominations for twelve Grammy Awards, nine Golden Globe Awards, and a record-breaking eighteen Critics’ Choice Awards.
Plot
Stereotypical Barbie ("Barbie") and fellow dolls reside in Barbieland, a matriarchal society populated by different versions of Barbies, Kens, and a group of discontinued models, who are treated like outcasts due to their unconventional traits. While the Kens spend their days playing at the beach, considering it their profession, the Barbies hold prestigious jobs such as doctor, lawyer, and politician. Beach Ken ("Ken") is only happy when he is with Barbie, and seeks a closer relationship, but she rebuffs him in favor of other activities and female friendships.
One evening at a dance party, Barbie is suddenly stricken with worries about mortality. Overnight, she develops bad breath, cellulite, and flat feet, disrupting her usual routines the next day. She seeks out Weird Barbie, a disfigured doll, who tells her she must find the child playing with her in the real world to cure her afflictions. Ken stows away in her convertible to join her, to which Barbie reluctantly agrees.
Arriving at Venice Beach, Barbie punches a man for groping her, leading to her and Ken's brief arrest. Alarmed by their presence, Mattel's CEO orders their recapture. Barbie tracks down her owner, a teenage girl named Sasha, who criticizes her for encouraging unrealistic beauty standards. Distraught, Barbie discovers that Gloria, a Mattel employee and Sasha's mother, inadvertently caused her existential crisis after Gloria began playing with Sasha's old Barbie toys in a similar state. Mattel attempts to put Barbie in a toy box for remanufacturing, but she escapes with Gloria and Sasha's help and the three travel to Barbieland with Mattel executives in pursuit.
Meanwhile, Ken learns about patriarchy and feels respected for the first time. Returning to Barbieland before Barbie does, he persuades the other Kens to take over, and the Barbies are indoctrinated into submissive roles, such as agreeable girlfriends, housewives, and maids. Barbie arrives and fails to convince everyone to return to the way things were. She becomes depressed, but Gloria gives her a speech about society's conflicting expectations of women, restoring Barbie's self-confidence.
With the assistance of Sasha, Weird Barbie, Allan, and the discontinued dolls, Gloria's speech deprograms the Barbies from their indoctrination. They then manipulate the Kens into fighting amongst themselves, distracting them from enshrining male superiority into Barbieland's constitution, and the Barbies regain power. Having now experienced systemic oppression for themselves, the Barbies resolve to rectify the faults of their previous society, emphasizing better treatment of the Kens and all outcasts.
Barbie and Ken apologize to each other, acknowledging their mistakes. Ken bemoans his lack of purpose without Barbie, so she encourages him to find an autonomous identity. Barbie, who remains unsure of her own identity, meets with the spirit of Ruth Handler, Mattel co-founder and creator of the Barbie doll, who explains that Barbie's story has no set ending and her ever-evolving history surpasses her roots.
Barbie decides to become human and return to the real world, and is bidden goodbye by the Barbies, Kens, and Mattel executives. Sometime later, Gloria, her husband, and Sasha take Barbie, now going by the name "Barbara Handler", to her first gynecologist appointment.